This is the
consulting firm founded by Jack Trout, who is recognized as the world's
foremost marketing strategist. He is responsible for the freshest ideas in
marketing in the last twenty years and his concept of Positioning has
become the world's #1 business strategy.
Together with other talented consultants, Mr. Trout has created an
international network of consultant boutiques which offer preeminent
skills and hands-on experience in the implementation of Positioning