Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.

Click on the team members to read their Bio:

MirekCias Mirek Cias
Mirek Cias has worked in Poland in the fields of marketing and communication since 1990, that is since the birth of the market economy in his country. He began by building distribution and merchandising networks for international companies, entering this new emerging market as a pioneer. Since then, he has been in marketing and senior management positions with companies like Bacardi-Martini and leading international advertising agencies (McCann-Erickson, Havas Advertising). During the past years he has launched many products and participated in developing many of them into well-known brands. He became the co-author of marketing and communication strategies for major international and local brands in the FMCG, financial services, pharmaceutical and telecommunications sectors.

Educated in the US and Poland in the fields of business and sociology, he is also a certified trainer of creative thinking techniques of lateral thinking and a cross-cultural trainer. As a lecturer at SWPS University in Warsaw, he conducts classes in marketing and business management for both undergraduate and graduate students.

Back in 2001 he established Trout & Partners Sp z o.o. (Ltd.) together with a longtime business partner. Today it remains a unique strategic marketing consultancy which, with the help of a network of experienced and dedicated professionals, focuses on positioning strategy and brand building.


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