Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.

Click on the team members to read their Bio:

Orlando Lopez
Academic background: Economist, B.A., M.A., PhD. Boston University, Research Staff Massachusetts Institute of Technology.

Academic Work: Professor of Marketing Strategies in IESA (Instituto de Estudios Superiores de Administracion de Caracas y Professor of Relational Marketing in Universidad Metropolitana de Caracas

Professional Work: Research Economist en el Massachusetts Institute of Technology (1975-77); Marketing Vice-president of Confinanzas (Financial institution) 1978-83; Esprointe, President (Relationship Marketing Consulting firm)) 1983-94; Power Marketing/Trout & Partners Venezuela, President (Positioning Strategy Marketing Agency) 1995-current. Venezuelan Direct Marketing Association, President (1999-2001); Latin American Direct Marketing Association, President (2003-2005).


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