Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.

Click on the team members to read their Bio:

Mahmoud Osman

Mahmoud Osman Abdel Aziz Kheder is the founder and President of Trout and Partners Egypt, the latest establishment of Trout and Partners international network.

Before establishing Trout and Partners Egypt, Mahmoud held several top management positions that included:
  • Managing Director for Halwani Brothers Egypt (a $120Million operation).
  • Senior Vice President for Americana group and the General Manager for Cairo Poultry group (a $400Million operation).
  • The Vice President for Savola edible oils for East Africa region and General Manager for Savola Egypt (a $300Million operation).

Before taking on General management responsibilities, Mahmoud had 15 years of solid experience in marketing within top multinational companies. Most notable positions held in his marketing career progression were:
  • The Marketing Director for Savola Edible Oils in Egypt.
  • The Regional Marketing Manager of Unilever for the Near East region.

Mahmoud holds a Bachelor of Science in Electronics Engineering from Cairo University (Egypt), a Master of Business Administration from the American University in Cairo (Egypt), an Advanced Marketing Diploma from the Institute of Marketing Management (South Africa), a CMA (Certified Management Accountant) and CFM (Certified Financial Manager) from the Institute of Management Accounting (USA).

Mahmoud has lectured in reputable entities covering the areas of strategic management, marketing management and business performance evaluation; he is a frequent guest speaker in high profile business conferences and forums in Egypt and the region.


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