Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.

Click on the team members to read their Bio:

RaulPeralba Raul Peralba
Raul Peralba is an expert in positioning, competitive strategy and brand engineering, well known in Spain, Portugal and some Latin-American Countries. He also has great experience in country positioning and branding as advisor of World Tourism Organization (WTO/UN) and Government Institutions in Spain. He is an experienced executive with more than twenty-five years as a consultant. Previously and for another twenty years, he has had executive responsibilities in large public and private corporations of Spain. His professional experience also includes membership on the boards of companies in different industries: assembling, engineering, energy, food processing, electronics and military equipment.

In 1991 Mr. Peralba joined Jack Trout and became the first international partner of the network. Currently he is the Partner Director of Trout & Partners Group for Spain, Portugal and the Mercosur countries (Latin America) and Chairman of Positioning Systems, the Group's affiliate firm in Spain. He has developed competitive positioning projects advising for Accenture, ASOLIVA (Olive Oil Export Ass. of Spain), AMANCO Group, AVINA Foundation, City of Madrid, Credit Andorra Bank, Repsol, Iberia, Foreign Trade Institute of Spain (ICEX), Leading Brands of Spain Forum, Compudata/MultiScan, ITBA Business School, Human Group (Addeco Group), Fagor Group, Saprogal-ConAgra Group, Nunhems Seeds (Bayer Group), TurEspaña, WTO. etc.

Mr. Peralba is the coauthor for the Spanish versions of Jack Trout's best-selling books, Positioning, Marketing Warfare, The 22 Immutable Laws Of Marketing, The New Positioning, The Power Of Simplicity, Differentiate or Die, Big Brands-Big Troubles, In search of the Obvious, Repositioning. He is also author of his own books: The Brand Spain Positioning, The KICS Principle, Leading Brands of Spain.

In 1986 he created his consulting firm in order to help the Spanish business sector to develop competitive strategies and expand into international markets. He also serves as an advisor to the European Commission on commercial and marketing aspects for high-tech projects. Previously he was assigned by I.N.I. (Spain's state-owned Industrial Conglomerate) to represent its activities in Argentina, Chile, Paraguay and Uruguay, based in Buenos Aires. Other relevant experience is that of Managing Director of Abengoa (Spain's leading electrical and assembling company) based in Venezuela and in Panama.

Mr. Peralba holds a PhD in Business Administration (Autonomous University of Madrid-UAM); Industrial Engineer (Catholic University of Buenos Aires and University of Seville). He received an MBA Degree in Barcelona EAE Business School. He is also a frequent speaker (Spanish and English) in business events and a Professor in some of the most prestigious business schools, both in Europe and Latin American countries.


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