Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Positioning: The Battle for your Mind & The 22 Immutable Laws of Marketing by Jack Trout and Al Ries “…, among the best on marketing ever published.”
Business Week
January 15, 2010.
Books

Jack Trout has written over 16 books that have been translated into over 24 Languages. 

Repositioning

BY: Jack Trout with Steve Rivkin
Repositioning shows you how to adapt, compete and succeed in today’s overcrowded marketplace. It retools effective positioning strategies specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis.
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Differentiate or Die second edition.

BY: Jack Trout with Steve Rivkin
New York. John Wiley & Sons. 2008.
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. It also introduces a new chapter on researching differentiation.
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In Search of the Obvious

BY: Jack Trout
New York. John Wiley & Sons. 2008.
This book is not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.
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Marketing Warfare
20th Anniversary Edition

BY: Jack Trout and Al Ries
McGraw-Hill. 1997
Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special 20th Anniversary Edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for today’s companies.
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Trout on Strategy

BY: Jack Trout
New York. McGraw-Hill. March 2004.
Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format. It’s perfect for that CEO who wants to learn more about marketing strategy.
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A Genie's Wisdom

BY: Jack Trout
New York. John Wiley & Sons. Nov 2002.
In A Genie's Wisdom, legendary marketer and “King of Positioning” Jack Trout offers a humorous and enlightening business fable that dispenses bite-sized portions of marketing wisdom for busy managers and executives
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Big Brands. Big Trouble
Lessons Learned the Hard Way

BY: Jack Trout
New York. John Wiley & Sons. 2001.
This book outlines the most popular mistakes and their high costs. It names names and makes the key point that knowing your enemy can keep you out of trouble. It also points out Wall Street as nothing but trouble as we have all discovered.
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Positioning
The Battle for Your Mind, 20th Anniversary Edition

BY: Al Ries and Jack Trout
New York. McGraw-Hill. Dec 2000
To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done.
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The Power of Simplicity

BY: Jack Trout with Steve Rivkin
New York. McGraw-Hill. Nov. 1998.
This book advocates the importance of paying attention to the basics and simplifying the processes in order to stay focused on the core business issues at hand. Keeping it simple has enormous power that is under appreciated. Complexity is the enemy of clear thinking.
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The New Positioning

BY: Jack Trout and Steve Rivkin
New York. McGraw-Hill. 1996.
Jack Trout updates and adds to a concept that he first wrote about in 1969. It presents new material on the mind and how it works. You’ll learn the five most important mental elements in the positioning process. If you’ve found the original Positioning useful, the sequel is must reading. It contains the final words on what has become one of the biggest words in business.
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The 22 Immutable Laws of Marketing

BY: Jack Trout and Al Ries
New York. Harper Collins. 1993.
There are laws of nature, so why shouldn't there be laws of marketing? If there are laws of physics, why then, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace.
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Bottom Up Marketing

BY: Jack Trout and Al Ries
New York. McGraw-Hill. 1989.
From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
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Marketing Warfare

BY: Jack Trout and Al Ries
New York. McGraw-Hill. 1989.
This book provides a simple template on how to cope with your competition. Based on your position in the category, you must wage four types of warfare: Defensive, offensive, flanking and guerilla. It helps you figure out which type you should fight.
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Positioning

BY: Jack Trout and Al Ries
New York. McGraw-Hill. 1981.
A business book classic, it is the first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors.
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