Listen to Jack Trout on Strategy right here on demand. Just click the links below to listen. To make sure you never miss a new segment. Subscribe to the program on iTunes by clicking here

Metrics Driven Marketing and Creative Bruce Carlisle The ability to test and measure marketing campaigns quickly, easily and inexpensively is changing the traditional role of the creative director and bringing a new level of accountability to the process. Click to Listen

Negative Advertising Peter Gold Prior to becoming speaker of the U.S. House of representatives,the office of Nancy Pelosi consulted Jack about how to market her message. Peter Gold and Jack discuss negative political advertising and why it's used in politics but not business. Click to Listen

A Strategic Look at The Long Tail Chris Anderson Chris Anderson's book, The Long Tail has generated quite a bit of interest, excitement and controversy in the business community. Jack invited Chris to come and discuss how traditional offline businesses would execute a Long Tail strategy. Click to Listen

Branding: Real Life Lesson From The Auto Industry Charlie Hughes Charlie Hughes knows a little something about building brands. Under his leaders Land Rover became one of the most respected brands in the auto industry. Charlie says that the auto industry is a perfect place to see and study what works in branding and what doesn't. He joins Jack discuss the branding rules and strategies he has learned that apply to all businesses. Click to Listen

Roundtable on Word-of-Mouth Marketing Steve Rubel, Rick Murray, Errol Smith Jack set off a firestorm of chatter on blogs when he used his Forbes.com column to challenge word-of-mouth marketing. We close the series on "buzz" with a lively roundtable exchange featuring word-of-mouth evangelists, Steve Rubel and Rick Murray of Edelman and Errol Smith of the International Nanocasting Alliance. Click to Listen

Exploring Consumer Generated Advertising Drew Neisser GM's first venture in to user generated advertising was hijacked by critics who used the forum to slam the gas guzzling Tahoe SUV. Listen in as Drew Neisser, CEO of Renegade Marketing goes head to head with Jack Trout on the value and viability of user generated advertising, . Click to Listen

The Strategy Behind the Name Game Steve Rivkin In 2004, Oxford University Press published this definitive book on names and naming -- how brand names mark our lives, how theyre created, who makes them, how theyre protected, plus the dos, the dont and the nevers of naming. Jack discusses the strategy of naming with Steve Rivkin co- author of The Making of a Name. Click to Listen

Evolving a Differentiation Strategy Sanjeev Gupta How do you go about developing a differentiation strategy and what is involved in the process. Jack Trout discusses the process they excuted for Realization Technologies Inc., a Silicon Valley software firm. Click to Listen

Is There Life After the 30-Second Spot? Joseph Jaffe Many forms of traditional marketing are not working as well as they did in the past. The 30-second spot is one tool that many believe is dying, if not already dead. So what is a marketer to do? Jack and Joseph Jaffe explore the possibilities. Click to Listen

Buzz Marketing: The Next Big Thing? Emanuel Rosen Skeptical about the rise of "buzz agents" and the Word of Mouth Marketing Association, Jack goes after the leading champions of "buzz" to see if word-of-mouth marketing is all it's cranked up to be. Rosen is author of "The Anatomy of Buzz." Click to Listen

Exploring "The Purple Cow" Strategy Seth Godin Seth Godin's "Purple Cow" theory posits that marketing today is all about creating "remarkable" products and leveraging word-of-mouth. Listen in as Jack and Seth discuss the viability of this approach. Click to Listen

Jack Trout Radio is produced by Jackstreet Media and Emmy winning broadcaster Errol Smith, for the Affiliate Nanocasting Network. Copyright 2007. All rights reserved.