Alexei Sukhenko has worked in Russia and CIS in the fields of marketing, PR and advertising since 1990, that is several years before the period of market economy began in his country. Started in the field of promoting B2B consulting services, then an international business school programs, in he got both his marketing education and work practice in Russia, USA, and Great Britain. He worked for 2 years with Manpower International (a big US human resources company) as a marketing consultant and business trainer.  Since then he worked in strategic marketing and senior management positions with leading international and Russian advertising agencies including Grey Advertising Worldwide, DDB, and TBWA. Then he was a CEO in two Russian brand consulting agencies. During the past 8 years he was the author and co-author of marketing and integrated brand communication strategies for major international and local brands in Russia and Ukraine. He has developed positioning and concepts for new and existing brands including those in the FMCG, financial services, pharmaceutical and telecommunications fields (including B2B, B2C businesses). Writes articles, speaks on conferences, lectures in several Moscow Universities and business schools, and conducts seminars - on marketing and integrated brand communications strategies.