Mirek Cia

Mirek Ciaś has worked in Poland in the fields of marketing and communication since 1990, that is since the birth of market economy in his country. Started in the field in building distribution and merchandising networks for international companies entering this new emerging market as pioneers. Since then in marketing and senior management positions with companies like Bacardi-Martini and leading international advertising agencies (McCann-Erickson, EURO RSCG). During the past years has launched many products and was the co-author of marketing and communication strategies for major international and local brands in the FMCG, financial services, pharmaceutical and telecommunications sectors.

Educated in the US and Poland in the fields of business and sociology is also a certified trainer of creative thinking techniques of lateral thinking and its application to business practices. Conducts lectures and seminars on marketing strategy.

In February 2001, together with a longtime business partner, established Trout & Partners in Poland. Today it remains a unique strategic marketing consultancy focusing on positioning and building brands supported by a network of experienced and dedicated professionals. Recent client list includes: Canal+, Cargill, Fujifilm, ICI, Novartis, PKN Orlen and others.