Orlando Lopez

Academic background: Economist, B.A., M.A., PhD. Boston University, Research Staff Massachusetts Institute of Technology.

Academic Work: Professor of Marketing Strategies in IESA (Instituto de Estudios Superiores de Administración de Caracas y Professor of Relational Marketing in Universidad Metropolitana de Caracas

Professional Work: Research Economist en el Massachusetts Institute of Technology (1975-77); Marketing Vice-president of Confinanzas (Financial institution) 1978-83; Esprointe, President (Relationship Marketing Consulting firm)) 1983-94; Power Marketing/Trout & Partners Venezuela, President (Positioning Strategy Marketing Agency) 1995-current. Venezuelan Direct Marketing Association, President (1999-2001); Latin American Direct Marketing Association, President (2003-2005).