Founder, Partner of Positioning, the first Latin American consulting firm specializing in Brand Positioning and Brand Engineering, which is a Trout & Partners company, associated with Positioning Systems of Spain. He has over 20 years of global experience in a wide range of industries as Senior Executive.

Senior Manager in Marketing, Innovation, Business Development and Merger & Acquisitions, within important companies. Highly experienced in business management and all aspects of major new product launching in Latin America.

For more than fifteen years he has been a regional executive, constantly applying the ideas and principles created by Jack Trout, spread in Spain and Latin American by Mr Trout’s first international partner, Raúl Peralba. Such principles include Strategic Positioning, Brand Engineering, Marketing Warfare, and so on.

Responsible for Sales Management, Mr. De Stefano was a Leader of multicultural and multifunctional sales teams, with proven results in international assignments such as re-positioning and turning around, new branches start up, industrial marketing focused on new product launching and wide experience in mergers and acquisitions, with strong competencies in innovation areas.

His extensive background includes a wide knowledge of general management tasks, formulation and implementation of strategic planning, day to day management, focused on delivering results which specifically meet customers’ requirements. Staff training and development.

• April 2004 to Year 2007. Latin American Manager Housing Construction Business Unit, Amanco Group. Responsibilities in acquisitions and strategic growth.

• Feb 2002 to March 2004. Corporate Marketing Manager, Amanco Group. Responsible for main launches and repositioning of products for current category leaders, such as Silentium, Nivel Uno Premium, Biaxial.
  He started working in business intelligence at corporate level and became responsible for client satisfaction management in 14 countries where Amanco Group has presence.

• Jan 1998 to Jan 2002. Responsibilities as Marketing Manager and also as General Manager of Plycem Division in Amanco Argentina S.A.

• April 1996 to Dec 1997. General Director / Representative of Polimex PM Internacional SA of CV (México). Responsible for the start up and initial idea of the Project. Polimex is a company that manufactures and sells pipe systems for sanitary hydro-thermo installations.

• May 1995 to Dic 1997. Sales Director, Polimex Argentina SA.

• Oct 1991 to Mar 1994. Sales Director, Argenpex S.A, distribution company of hydro-thermic products for the construction market.

• Feb 1989 to Jul 1991. Sales Manager for Viñedos Mendocinos S.A., a wine production company.

• Between years 1984 and 1991. Various positions in areas such as manufacture, sales and marketing in wine and fruit and vegetables industry.