Sergio Tavazzani

Sergio Tavazzani has worked on brand strategy in advertising agencies, media agencies and research institutes.

He started in A.C: Nielsen and, as a Client Service Supervisor, he has worked for national and international accounts on models for marketing strategy and analysis.

After that, he developed the strategic planning department for two advertising agencies, meeting there with Marco De Veglia. After this experience, he joined the Carat group as General Manager of a new media agency. In 1997 he started working for the management consultancies Roland Berger and Bain & Cuneo, leaving in 2001 for starting his marketing consultancy. In 2004 he joined Trout & Partners Italia as consulting partner.

Other than doing consulting, he teaches brand and media strategies for the University of Triest, Italy.