Sezin Ugurluoglu is a partner
and a senior consultant of Trout and Partners İstanbul.
She has a
bachelor’s degree from Bogazici University on Sociology and received her MBA
from Isik University with a full-scholarship. “Positioning As An Effective
Tool For Success In Today’s Competitive Marketplace” is the subject of her
thesis that in addition includes a local case study from banking industry.
Sezin
Ugurluoglu started her marketing career in Superonline (Turkey’s leading
ISP) and after four years, in 2002, joined Trout and Partners network, where
she has worked together with Baris Topkaya and Jack Trout on numerous
consultancy projects for different industries, ranging from GSM to textile,
banking, beverage; from FMCG to media, internet and retail. Combining her
sociology background with marketing education and experience, she focused
her discipline on strategy and differentiation.
Sezin Ugurluoglu