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other bios

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Tatiana
Dolgikh
Tatiana Dolgikh is the partner and managing director of Trout&Partners/Belarus.
Tatiana Dolgikh was born in Ukraine. She graduated Kharkov state university
as a sociologist, and then studied in Vienna and Ireland. Tatiana started
her marketing career in Kharkov State University as an interviewer in 1999.
She came to Belarus in 2000 and continued to work in marketing and
consulting. Several years she worked in big Belarusian consulting companies.
In 2007 she became Marketing Director in a big restaurant chain. In 2008
Tatiana and her partner Eugene Boury started their own marketing agency
which focused on researches, marketing and rating analysis. Now it is a
dynamic and modern company with nonstandard but highly professional approach
to clients.
Tatiana's professional interests lie in sphere of marketing research,
strategy and positioning. As a consultant she worked on marketing and
research with National Bank of the Republic of Belarus, Marks & Spenser,
Mothercare (Belarus), Toshiba (medical equipment, Ukraine) and a number of
big Belarusian brands. She is a member of ESOMAR and outstanding speaker.
Tatiana has experience in marketing and research for more than 10 years and
carried out more than 80 research projects personally, and about 50 projects
in the project team.
Other than doing consulting, she teaches marketing students of MBA-program
of European Humanities University (EHU), a Belarusian university, based in
Vilnius, Lithuania. In 2009 she launched in Minsk, Belarus, a social
education project for young marketers "School of Marketing" where she also
teaches at the present time.
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