Carlos F. Villa is President of The Trout & Partners Company, Colombia.
Mr. Villa is an accomplished international speaker and has done numerous
positioning and marketing strategy assignments for major corporations in
Colombia. He has had two years of chemical engineering study and graduated
from Syracuse University School of Management. In addition to his many
business activities he is an active member of the American Marketing
Association and is Director of the Marketing Program at the Graduate School
at the University of Medellin. Mr. Villa has published many articles in
newspapers and industrial magazines on marketing science and positioning.
Carlos F. Villa
