Dr Derrick Kon is the President of Trout & Partners (Asia-Pacific). He has more than 20 years of industry experience in the Asia-Pacific region and has held Vice President and Director positions in Sales and Marketing Management with various Multinationals.

Derrick is a Certified Professional Marketer (CPM). He is the President of the Strategic Management Special Interest Group with the Singapore Institute of Management (SIM) and the President of the Marketing Strategy Interest Group with the Marketing Institute of Singapore (MIS). He is also a member of the Singapore Institute of Directors (SID). Dr. Kon is a frequent speaker on strategy and marketing topics, and has done consulting in the areas of positioning and branding.

Dr Derrick Kon holds a Doctor of Business Administration (DBA) from Victoria University (Australia), a Master of Business Administration (MBA) from RMIT University (Australia) and a Master of Science (MSc) from the University of Essex (UK).