Fernando Mariscal

Fernando A. Mariscal is Senior Partner of Trout & Partners, responsible for Mexico and Latam. He has more than 14 years working with Jack Trout. The T&P Mexico office, which he heads, specializes in strategic business modeling; consumer, offering and market architecture; brand acceleration, response capabilities and competitive development; all based in T&P methodologies.
More than 30 years of professional practice gave him expertise in consumer, industrial and financial markets with companies/institutions like: AT&T, Bachoco, Boeringer Ingelheim, British American Tobacco, Canadian Government, Dupont, Ericsson, General Motors, Grupo Alfa, Grupo Apasco, Grupo Chihuahua, Grupo Cydsa, Johnson & Johnson, Pfizer, Proven Alternatives, Rolls Royce, Siemens, The Goodwill Games, The Illinois State Commission, United Airlines, Upjohn, US Meat Export Federation, US Rice Council, Volvo Cars, Westin Hotels, among others.

Fernando’s work with 50 of the worldwide leading companies, in business development, crisis management and public affairs, lead him achieve world class consultant recognition.

He has been responsible for programs, projects and negotiations both regional and multinational. He has also been in charge of the launching products and services as well as the development of new markets in North America, Europe and Latin America.

Fernando lectured at Universidad Iberoamericana, his alma mater, for seven years, and got his master's degree at The Napier University, in Scotland.