Lorenz Wied-Baumgartner

Lorenz Wied-Baumgartner MBA is President of Trout & Partners Middle Europe working for companies in Germany, Austria, Switzerland and the neighboring eastern countries (Czech Republic, Hungaria, Slovenia).

Lorenz Wied Baumgartner started his business career after a technical and economic education in universities in Germany and Austria, as marketing manager in an international clothing conglomerate. During his 10 years he built up the US branch, restructured the German company, built up the Czech company and was responsible for marketing and strategy worldwide, as well as for organizational issues. He worked in Linz, Prague, New York, Cologne and in Florence. After two years as a strategy consultant in a leading Austrian consultancy he founded his own strategy consultancy in 99 before joining the Trout & Partners network in 2000.

Lorenz has a wide experience in textiles and clothing industry and further has industry experience in industrial manufacturing, information technology, service industry, beer industry and retail from more than 50 client assignments to top management. He is born in Austria, is fully fluent in English and speaks Italian and Czech. Lorenz has an education in marketing management from University of Linz and received his master's degree from Webster University. He is certified management consultant and gives lectures at University of Linz and is a frequent speaker on topics related to Strategic Positioning and Differentiation.