Marco De Veglia

Marco De Veglia has been involved in brand strategy since 1990.

He worked for international advertising agencies as a strategic planning director. In 1995 he started his consulting business, working with both companies and advertising agencies on brand and marcom strategies. In 1998 he joined the Trout & Partners network as managing partner of the Italian office in Milan, Italy.

He has designed positioning and marcom strategies for many different brands and markets, spanning from FMCG, to telcos, from automotive to services. In his consulting business he has worked in many different marcom areas: advertising, direct marketing, internet marketing and CRM.

In 2005, as a partner, he launched the first European company focused on personal financial training.

He is also an international speaker on the subject of branding and its integration with CRM and digital marketing. He writes articles on branding and CRM for Italian and international publications. He also teaches about Relationship Marketing for the MIPS of Milan, Italy.

He is fluent in Italian and English and he has a master in NLP. He lives in Milan as a single parent with his son.

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