Dr Mike Fabricius is an experienced tourism manager, strategist, planner and project implementer who has during the past 15 years held senior management positions in government, semi-government, business and academic sectors. He has been closely involved in positioning tourism as a priority growth sector in South Africa and has served as Director of SA Tourism, Director and head of South Africa’s national Tourism Department and CEO of the Western Cape Tourism Board (including Cape Town and regions). After occupying various senior management positions in South Africa’s tourism authorities he established his own tourism consultancy business in 2004. He is experienced in tourism branding and positioning, marketing strategy and implementation, destination policy and strategy development, partnership building, tourism business development, local and regional tourism management, socio-economic impact management, sustainable tourism management and project feasibility studies.

He regularly conducts assignments for the World Tourism Organization (WTO) and has represented the WTO as Tourism Policy Expert at various destinations around the world including Ethiopia, Spain, Bali and India. Other examples of recent assignments include a strategic evaluation of the Botswana tourism industry (World Bank), formulating and executing a marketing strategy for northern Mozambique (USAID), designing executing and monitoring a comprehensive tactical advertising and promotions campaign for the Cape Winelands region of South Africa (Cape Winelands District Municipality), formulating a tourism policy and implementation plan for the Northern Cape Province (Northern Cape Provincial Government), etc. He has a PhD and MBA (cum laude), specialising in tourism competitive strategy.
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