Mr. Peralba is an experienced executive with many years of line responsibility in large Spanish public and private corporations. His professional experience also includes membership in the Board of Directors of companies in different industries: assembling, engineering, energy, mining, food and food processing, electronics and railway materials.

He is the Partner Director of Trout & Partners Group for Spain, Portugal and Mercosur Countries (Latin-America) and Chairman of Positioning Systems the Group’s affiliate firm in Spain. He has developed competitive positioning projects with Jack Trout and Consultant advising for ASOLIVA (Olive Oil Export Association of Spain), AVINA Foundation, Repsol-YPF, Iberia, ICEX, Leading Brands of Spain Forum, Santander Group, Compudata, Gestamp/Gonvarri Group, EOI Business School, European Commission, Alta Gestión Group, AMANCO Group, McDonnell Douglas Inf. Syst., Thyssen Boetticher, C. C. Mondragon, Institut Turistic Valencià, Fagor Automotive, Fagor Electrónica, Saprogal-ConAgra Group, etc.

He was the responsible for the Spanish versions for Jack Trout’s best-selling books, Positioning-The Battle For Your Mind, Marketing Warfare, Bottom-Up Marketing, The 22 Immutable Laws of Marketing, The New Positioning, The Power of Simplicity, Differentiate or Die and Big Brands, Big Troubles. (McGrawHill)

He is also Coauthor of The biggest renowned brands from Spain (McGrawHill) and the main author of Leading Brands of Spain. (the history of 73 leading brands from Spain) (Published by FMMR-Spain)

In 1986 he created his own Consulting firm in order to help the Spanish business sector to develop competitive strategies and expand into the international markets. He also serves as an advisor to the European Commission on commercial and marketing aspects for high-tech projects.

Previously he was assigned by I.N.I. (Spain's National Industrial Conglomerate) to represent its activities in Argentina, Chile, Paraguay and Uruguay, based in Buenos Aires. Other relevant experience is that of Managing Director of Abengoa (Spain's leading electrical and assembling company) based in Caracas, Venezuela. He held a similar position in Panama as well as having the responsibility of Commercial Division Engineer in Spain.

Mr. Peralba is an Industrial Engineer (Cum Laude) from the Catholic University of Buenos Aires (Argentina) and the University of Sevilla (Spain). He received an MBA Degree in Barcelona and a PADE Degree from IAE/IESE in Buenos Aires. He is finishing his PhD in Marketing in the UAM-Madrid University. Mr.Peralba is also a frequent speaker on competitive strategy, international and industrial marketing topics and a Professor in some of the most prestigious business schools, both in Europe and Latin-American Countries.