Ron Lane is Chairman of Trout & Partners (Asia). Over the course of his thirty-two year career (twenty-five in line marketing and general management), Ron has repositioned such well-known Australian brands as Peter Jackson, Sorbent and Colonial/State Bank. In the mid-1980's he repositioned the Peter Jackson brand from the lowest-priced cigarette which resulted in a market share increase from 4% to 18% in twelve months. In the late 1980's he repositioned the Sorbent brand in the toilet tissue category which saw the brand market share increase from 5% to 19% in just seven months.

Ron has held the positions of Director of Marketing (Australasia) for Andersen Worldwide, Group Marketing Director for the Colonial Group, Director of Business Consulting for Deloitte Ross Tohmatsu, General Business Manager for Bowater-Scott, Corporate Marketing Director for Phillip Morris, and Business Analyst for Exxon Chemicals. He has worked in Singapore, Hong Kong, Beijing, Taiwan and New York and lectured at the Melbourne Business School, Monash University and at the Monash Mt Eliza Business School.