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other bios

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Sen Kon
Dr Kon is the President of Trout & Partners (Asia-Pacific). He has more than
20 years of industry experience in the Asia-Pacific region and has held Vice
President and Director positions in Sales and Marketing Management with
various Multinationals.
Sen Kon is a Certified Professional Marketer (CPM). He has been the
President of the Strategic Management Special Interest Group with the
Singapore Institute of Management (SIM) and the President of the Marketing
Strategy Interest Group with the Marketing Institute of Singapore (MIS). He
is also a member of the Singapore Institute of Directors (SID). He often
speaks on strategy and marketing topics, and has done consulting in the
areas of positioning and branding.
Dr Kon holds a Doctor of Business Administration (DBA) from Victoria
University (Australia), a Master of Business Administration (MBA) from RMIT
University (Australia) and a Master of Science (MSc) from the University of
Essex (UK).
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