Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.

Click on the team members to read their Bio:

Gustav Hafren
Gustav Hafrén is a strategic advisor to top management, and an expert in positioning and competitive strategy. His more than 30 year long business background includes hands-on experience from senior marketing positions in Unilever, as well as consulting projects for several prominent international companies in European countries, Russia and the US.

Mr. Hafrén joined the Trout & Partners network in 1996 as Senior Partner of the Scandinavian office. Today, he is President of Trout & Partners Northern Europe.

Together with Jack Trout he established the positioning process, and then developed it further into what today is known as the “5-step Differentiation Process”.

Mr. Hafrén has a thorough understanding of business development and positioning on a global level. His more than 200 client assignments include fast moving consumer goods, industrial manufacturing, retailing and financial services.

He has a B.Sc. in Business Economics from the Swedish School of Economics, Helsinki.

Mr. Hafrén is a frequent speaker on topics related to differentiation and competitive strategy, and co-writer of the Finnish edition of the business bestseller “Differentiate or Die” together with Jack Trout


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