Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.

Click on the team members to read their Bio:

Haytham Mustafa
Haytham professional experience groups the best of both worlds: Marketing and Advertising. With names like P&G, Nokia and Orascom Development on his resume where he held several Marketing Positions the last of which was Marketing Director for Orascom Development & Management. And BBDO in Advertising where he lead the position of Regional Business Development Director for Egypt. Haytham had the chance to work on a multitude of brands from all sorts of sectors such as Etisalat, TMG, Unionair, Government endorsed Birth Control, Afia and Edita (to name a few).

He is now the GM of Trout and Partners Egypt with the mission to establish it as the leading "Strategic Brand Positioning and Communication Consultant" in Egypt.


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