Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.

Click on the team members to read their Bio:

PrakashIdnani Prakash Idnani

Prakash spent over 16 years in advertising wherein he grew from a Trainee Account Executive to a General Manager of a unit. He worked in three advertising agencies : Frank Simoes Advertising, Ogilvy Benson & Mather and Everest Advertising (then part of Saatchi & Saatchi). He was involved in building brands including : product launches; developing and implementing communication strategies to accomplish the marketing objectives; promotion. Some of the accounts he worked on were : AV Thomas, Bajaj Tempo, Brooke Bond, Cadbury’s, Elgi Tyre & Tread, Indian Cancer Society, Johnson & Johnson, Lakshmi Mills, Oberoi Hotels, Pidilite , Raymond’s, Shyam Group, Union Carbide.

In 1993, Prakash joined the DSJ Group as head of their Seminars and Direct Marketing division.

Since 1996, Prakash has been a team member of Trout & Partners. He has been involved in specific marketing assignments and has lectured at numerous programs. He is visiting faculty member at LIBA (Loyala Institute of Business Adminstration, Chennai). Additionally his articles have appeared in The Economic Times, The New Indian Express, Business Standard, Gentleman.

Prakash holds a MBA (Marketing) from the University of Poona.


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