Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.

Click on the team members to read their Bio:

Raul F. Bautista
Raul is a seasoned marketing and sales practitioner, having worked in international companies like Warner Lambert, Citibank and Cigna. At Cigna, he successfully reduced the attrition rate from 20% to 3% per annum. He critically repositioned Cigna’s product from an intangible to a tangible one resulting in a 2½ fold sales increase. Armed with the experience he acquired, he went on to be a successful entrepreneur and became a start-up specialist. Because of his vast experience as a business owner, Raul’s first 2 companies averaged more than P200M sales per year.

Raul is a holder of Bachelor of Science (Management) from Ateneo de Manila University, Philippines.


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