Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.

Click on the team members to read their Bio:

RobinGarzon Robin Garzon

Strategist in positioning and senior consultant in marketing and communications. Associate of Trout & Partners.

Some of the areas of business consultancy and advisory in which he specializes are:

• Brand positioning and image research
• Market identification and segmentation
• Brand positioning strategy
• Positioning alignment
• Marketing and communication strategy

Likewise, he provides support to different management committees in consolidating the strategic positioning of their brands.

Mr. Garzón has directed around a hundred research, advisory and consulting projects in Colombia, Panama and Spain.

He has been president and director of marketing & communications of several companies and an advisor to management in the industries of personal care, chemistry, energy, engineering, education, marketing of online services, security, and protection, among others.


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